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AR / VR / MR Apps

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AR / VR / MR Apps

The new way of monitoring and gathering analytics. Augmented Reality enhances the user's perception of the physical world by adding computer-generated elements, such as images, text, or 3D models, in real-time. In Virtual Reality, users are fully immersed in a digital world, shutting out the physical environment. Mixed Reality combines elements of both AR and VR, allowing users to interact with both the real world and digital content in a cohesive and interactive manner. The development of applications of each technology faces unique challenges due to the complexity of creating immersive and interactive experiences.
In Augmented Reality key element is the integration of the real-world, since the introduction of virtual elements is very complex concerning alignment in the space. Fragmentation according to device (smartphones, AR glasses) specifications is another milestone to be achieved. The limited field of view (constrained visual space) and its most effective use as well as design of effective gestures and controls for natural user interaction complete a very broad field of difficulties to overcome.
In Virtual Reality motion sickness by the experience is the first obstacle appearing in the cases of user’s physical movement in the virtual environment. The hardware requirements are usually high in specification and cost when smooth and immersive experience is the goal. The development of high quality and engaging content requires specialized skills and specific tools without easy access by everybody.
Mixed Reality faces a combination of challenges of the previous two technologies. Moreover, ethical and privacy concerns arise through the continuous augmenting adaptation in everyday life with considerations for privacy, integrity and security concerning the data collected, stored and analyzed. Personnel with special skills, specific tools and extensive experience in facing and overcoming all the aforementioned challenges must undertake the development of such applications and IBHellas can effectively and efficiently undertake this task.
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